About

I’m a Senior Creative Producer and Project Manager with 10 years’ experience delivering integrated stills, motion and social campaigns across fashion, lifestyle, sport and beauty.

I’ve produced work for global brands including ASOS, adidas, Levi’s, Polo Ralph Lauren, Crocs and Katie Loxton, spanning campaign productions, commercial content and high-volume e-commerce shoots across digital, social, print and OOH.

I lead production end-to-end, translating creative concepts into executable campaigns, building the right teams, managing timelines and budgets, and ensuring seamless delivery from brief through to final assets.

Having worked both in-house and agency-side, I integrate quickly into existing teams and workflows. I’m known for a calm, solutions-focused approach and for delivering complex productions efficiently while protecting creative intent.

Services

Creative Campaign Production
End-to-end production across stills, motion and social campaigns — from creative development through to final delivery.

Project Management & Delivery Oversight
Timelines, budgets and stakeholder alignment to ensure smooth, efficient delivery.

Talent, Casting & Partnerships
Production of talent-led shoots including casting, brand partnerships and stakeholder coordination.

International & Location Production
UK and international shoots including location sourcing, permitting, crew build, logistics and on-set leadership.

Creative Team Curation
Sourcing photographers, directors, motion crew, stylists, talent, retouchers and specialist partners aligned to each brief.

Production Consultancy
Early-stage support including budgeting, feasibility planning, scheduling and production strategy.


Behind-the-scenes filming for a fashion social campaign, shot on location in a laundromat.
Behind-the-scenes filming for a fashion social campaign with Polo Ralph Lauren, shot on location in a Fuerteventua
Behind-the-scenes filming for global ASOS january campaign, shot on location
BTS shot of a fashion brand shoot, on location in a skate park.