ASOS YOUR WAY

Kicked off 2024 with the global ‘ASOS YOUR WAY’ activewear campaign for ASOS. Showcasing the best of ASOS sportswear brands through a distinctive fashion lens. Showcasing how we can all move, in our own way.

Captured stills for ASOS.COM worldwide. Video for organic and paid social.

Credits:

Director: Harley Cope

DOP: Joseph Coope

Edit: Joseph Coope

Lead Producer: Anne Neville

Production assistants: Tammy Cawdry, Emma O’rourke, Amy Sabiston, Kirsty McCall, Ella Coleman.

Creative Director: Katie Shifman

Creative: Harley Cope, Georgina Bernard, Sam Woods

Colourist: Jack McGinty

Retouch: Ben Nankivell & Joseph Heath

Social Edit: Oliver Wilson

Stylist: Jess Tabard, Philippa Wood

Fashion assistant: Alice Dunlop, Ellen Green

1st AC:  Chris Orr

2nd AC:  Josh Ighodaro

Gaffer:  Kieran Brown

Spark:  Laurent Arnaud & Anna Brooks Beckam

Lead Grip:  Jess Saunders

Grip:  Bobby Brown & Dylan Saunders

Prop stylist:  Alexa Daly & Jenny Wells @syd.harmony

Prop assistant: Will Olds

Movement Director:  Simon Donnellon

Movement assistant: Lydia buckler

Hair stylist Liam Curran

Hair assistant: Laura Clark

Makeup artist: Stefan Jemeel

Make up assistant: Elina Nalint

Nail artist: Karen louise nails